Something Is Rotten in the State of Cupertino

51 points by carlana


Internet_Janitor

I struggle to comprehend getting this upset about Apple quietly choosing to scale back, delay, or entirely cancel some of their LLM slop features. Even in the scripted demos all of it looks like useless poison, and the less of it that’s genuinely shipped in MacOS and iOS the better.

If anything, joining the GenAI hype-train is the part that damaged Apple’s credibility, and it’s heroic that someone at Apple leadership may be exhibiting the good sense to not release garbage that doesn’t work.

cjs

I just want a “Death Valley” macOS release where they strip all the AI stuff out and don’t regularly try to turn it back on every time you install a software update. Make it a thing you can install from the App Store if you really want, but please do not silently opt everything in to using it.

That, and fixing bugs. No new features, just fix stuff.

carlana

They managed to make Gruber mad at them. Seems bad for Apple.

gcupc

To me, the important bit that’s missing from this article is that the current generation of AI is fundamentally tied to the financial market, not to the market for products. Like blockchain/Web3, investment in generative AI is supposed to provide a story that makes these companies inflated P/E ratios seem reasonable, by promising a new field of unlimited growth for companies that are now actually in a mature industry. Whether it provides any products that are actually useful to consumers (including businesses) is beside the point; the products are only a prop for telling the story.

The thing is that Apple is a product company. To the extent they’re telling a story, it’s that buying and using their luxury products will make you happier and more productive than using the commodity products in the same categories. Promising AI features may seem like something natural and even necessary for them, given that it’s the current hype cycle in the tech industry, but it’s actually crossing the streams. Touting AI is basically sending the message that their product doesn’t actually matter, and given Apple’s product orientation, that was probably not intentional, and doesn’t actually reflect their plans.

I don’t think Gruber is conscious of this, given that he says, “Generative AI is the biggest thing to happen in the computer industry since previous breakthroughs this century […]. Nobody knows where it’s going but wherever it’s heading, it’s going to be big, important, and perhaps profitable.” But he’s got to be feeling the disconnect, he’s just partially mistaken about where it comes from.

riking

This is making a very good point about how to recognize vaporware.

owl

For the next half-hour Jobs berated the group. “You’ve tarnished Apple’s reputation,” he told them. “You should hate each other for having let each other down.”

Tim Cook should have already held a meeting like that […]

Wow. My reaction was more along the lines of, I’m glad I never worked in a place like that.

Here’s a different perspective, from a film-maker/artist who recently passed away:

If I ran my set with fear, I would get 1 percent, not 100 percent, of what I get. And there would be no fun in going down the road together. And it should be fun. In work and in life, we’re all supposed to get along. We’re supposed to have so much fun, like puppy dogs with our tails wagging. It’s supposed to be great living; it’s supposed to be fantastic.”

nonagoninf

I have been a Mac user on the desktop since 2007, but this coupling of products just annoys me. This has always been there to some extend on macOS and strongly on iOS. But with AI it ticks me off more than with other areas. There are so many different considerations (privacy, quality, accuracy, etc.) that I just want to pick my own AI tools and given with the rate the field is still progressing, my preference can change by week/month.

IMO the role of the OS is to provide good extension points that different AI products can hook into. Apple having a stake in selling Apple Intelligence, makes providing extension points less of a priority or perhaps even undesirable for them.

Of course, it’s their product and they can do what they want (though perhaps not under the DMA anymore), but it makes me less happy with their devices as a user.

(Yes, I know it’s a walled garden, etc.)

maduggan

I like Gruber but I’m very much in the opposite camp. I hate Apple shipping software because they said they would in a keynote. I don’t turn to Apple because they hit all their OKRs on a spreadsheet.

If they’re not happy with it, don’t ship it. That’s why I pay the Apple Tax. I don’t want half done mostly working sorta broken crap like almost all the AI products I’ve tried. Do it right or don’t ship it. I actually don’t care at all if these features ever launch, but I’m certainly not going to get upset with Apple for doing what I’ve begged them to do for years.

ag

I smell a class action lawsuit coming, and Apple deserves it. If you bought an iPhone 16 based on the AI promise, I’m sorry you fell into Apple’s trap

algesten

An LLM ingesting all the stuff I view on my screen sounds absolutely terrifying.

koala

I… kinda agree?

I avoid Apple products actively, but there are many things I admire about Apple. #1 is their accessibility track record, and perhaps #2 is that although I think they sometimes do things I don’t like and I don’t consider them 100% honest, compared to almost everyone else, they ship way less crap and their marketing is more honest.

So hopefully they will not ship crap, but it’s true that they have betrayed their own marketing practices which I think have taken them to where they are now.

But… the whole AI hype is so big that who knows if this is an event of the proportions that the article mentions.

pilif
Comment removed by author
rjzak

AI isn’t easy, especially something that’s powerful enough to do what Apple has promised and doing it on-device. I’m glad Apple is taking the privacy-preserving slow and cautious approach. Better to take their time and get it right.

And to those upset about the iPhone 16 and not having all the AI stuff right now, well you have some of the AI stuff and a great phone. Relax. There are certainly bigger things to worry about nowadays.

pmarreck

yeah it’s called “Tim Cook is an old fuddy-duddy”

alper

I can’t even read it. Gruber generally can’t be trusted. His incentives are to rile Apple fans up so much and position himself such that he can keep milking subscription revenues.

Everything he does should be viewed from that lens.

caleb

Don’t they mean the city of Cupertino?