Apple Needs a Snow Sequoia

59 points by nomnp


FRIGN

This is a very good article. I distinctly remember going to the Apple store 16 years ago to pick up Snow Leopard, and it was a very refreshing update.

Apple has lost its way. Sure, they’re still making a lot of money, but it has become a company like any other, whereas it always had a ‘veil’ to it up until around 10 years ago, when I left the ecosystem for good because the signs were written on the wall.

Given the Mac is not their main source of income, but the iPhone/iPad is, I think it will boil down to the next big thing: Who will introduce the next iPhone? I have the feeling that Apple in its current state has become a bit complacent, and might not be able to adapt quickly enough. Remember Blackberry? It had a market cap of $63.61 B in 2007, right before the iPhone was released. And it had a lot of mindshare; everyone had a blackberry. And when the iPhone was released, many made fun of it, exclaiming physical keyboards were necessary for a mobile device.